31 Oct 2010

What do stickers, lawsuits and SA music have in common?

Since erupting across universities in America in 2004, the story of Facebook - the online platform most couldn't imagine life without - is put into context, and contractual dispute, right before your eyes in a concise two hour movie!

Popcorn in hand, The Social Network feels like a web 2.0 lesson in law as much as  it is a vibrant unfolding of events even more enticing than an episode of your favourite soapie! And like Isindingo, its topical and current!

So where does an idea begin and end? When does an idea become intellectual property, when is it evolution of an idea and open to improved interpretation and hearty capatilism and competition?

The Social Network is released in SA
on 5 November through Ster Kinekor
These are some of the questions one considers as your heart and head is pulled between siding with the different parties involved. We're talking about Mark Zuckerberg, the guy who built Facebook - and the Winkel-Voss twins, who originally approached Zuckerberg to build their Harvard-based online idea. 


What we see of Facebook today has come a long way, and its definitely worth logging off for long enough to watch this film and to ponder what attracted you to it in the first place!



Find out what Jax Panik did today...
www.iamjaxpanik.com 




Elsewhere on Facebook (since this is a SA music blog afterall), I feel it is appropriate to point out the Jax Panik online pandemonium of late. Since releasing a new album in September, the Jax Panik logo has been spreading around the country in a guerilla sticker-bomb campaign with photos being sent in as Panik fans find the stickers in all sorts of locations! 


Like most ideas, the sticker-bomb campaign has been done before (and since this is a blog about 'SA music in London', it satisfies me to weave in that a few years back, the SA band Dorp, who were for many years based in the London, in fact plastered all manner of surfaces with Dorp stickers!) 






In the case of Jax Panik, they have taken a simple, yet potential-laden awesome idea and implemented it with precision and snowball-intent, thus allowing the beauty of online to then show, by popular demand, what people think! You need only look at the Jax Panik facebook group - which grew from 10,000 to 25,000 in a few weeks - to see how the Panik is spreading! (like what he did for Halloween today, you might have seen the face above across many profile pics... hmmm - the power of viral!)


So whereas Dorp had less online access at their disposal a few years back when sticker-bombing the old-fashioned way, from Jax Panik and me, and all my hundreds of online friends, we can now say thank you to Zuckerberg - or is that Winkel-Voss or the dude from Napster - for the virally fabulous, global online platform of friendship - and everything else public - that is Facebook!

Rock on online freedom of creativity!
x


PS. Since the film is not released yet in SA, below is the golden ticket that got me into the premier screening of The Social Network last week, courtesy of 2Oceans Vibe - and including free Coke and popcorn! Nice!



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