Photo essay: Puma pop up night club

It was a windy Wednesday night in the Mother City. I was invited to attend the Puma Social Club launch along with singer songwriter Roland Albertson (and a whole other bunch of cool Capetonian music and sports personalities... from Faryll Purkiss and Jon Savage to Schalk Burger and Herschelle Gibbs)

We followed the neon lights to a room alive with pings and pongs, beats and buzz. Adjusting to our surroundings, we soon cottoned on to the concept...

Puma was honouring 'the after hours athletes'....        

Get it? In a room filled with chalk board walls, ping pong tables, photo booths and fun bars - all aimed at the 'late night sports sector' :)

We were entertained by a DJ (pictured) and also watched Jack Parow perform, aptly sponsored by Puma, as we gazed at neon pink symbols and pondered what they could be...

Ten-pin bowling, fussball, pool, table tennis, darts and karaoke... honouring the activities of the 'after hours athletes'.

(I'm sure they should have added a bottle too, as many consider drinking to be a serious sport :)

But not stopping there, Puma of course incorporated the shoe element of their business... and in a cool room at the back of the club bit, you could browse a gallery of shoes designed by local SA super stars. From breakdancer Vouks No Jokes, to SA style queen Lindiwe Suttle and rapper Jack Parow.

In honour of his original creations, Roland and I did a fun little photoshoot to really engage with Jack Parow's shoe creations...

And surely the best shoe of all - in true Jack Parow style.... and saving the best shoe for last...

But not only could our very own Jack Parows and Lindiwe Suttles create their own shoes... so could we! And using iPad's awesome touch technology, we settled in to design a shoe that suited our style. 

Roland got involved with a bit of this and a bit of that while designing his ultimate high top takkie (and I discovered that he has a strange liking of mustard yellow!?)

What a fun night Puma put on indeed - and more excitingly, this was not just for one night... in fact, this pop-up nightclub is still around for tonight and tomorrow night! So go and draw on the walls with chalk, play some table tennis, design a shoe, have a beer and who knows who you may spot hanging out in this cool conceptual club! 

Where you can find it... 120 Buitengracht Street, Cape Town (next to the Coral International Hotel)... and as I was told by someone in the toilet queue, apparently this was previously a car showroom and before that an Xtra shoe shop where she got her matric dance shoes for 40 bucks many years before! 

Puma's Social Club proves once again that Cape Town is brimming with creativity and filled with incredible conceptual and kick ass people!

Roland Albertson and Jack Parow hanging out with the after hour athletes!

Rock on Puma promoting SA music,

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