These boys are definitely doing it PARLO style! My implied meaning was that parlo meant 'huge' - a way of expressing when something is massive and totally awesome, almost surfer like -'whoa, that was totally parlo man!'
So, why are the Parlotones so parlo right now?
Firstly, they are currently on a(nother) world tour. These guys just havent stopped since being internationally recognised about three years ago from that one song in an ad in Ireland.
That one song in an ad in Ireland was Beautiful - and the same song is also now used on SA telly in the Bokomo ad. There is also another Parlos song on rotation in a Pick 'n Pay ad - what is going on? Seems the trend is to be associated with SA's national treasure in any way or form.
Now, when I say national treasure - they are more like SA's golden ambassadors - the ones who are out there and showing the world what SA music has to offer (although not always so proudly promoting themselves as SA, but these debates come down to management more than the boys themselves we hope)!
In the past, in many a press release issued by another SA rock band - the opening line always stakes the claim as 'SA's biggest rock band...' or biggest selling rock band or something else shadowed by the likes of the Parlos. Hmmm. Well, step back - this goes farther than you realised, and the depths of those shallow waters are nothing in comparison to the waters the Parlotones are now treading!
With a third album coming out soon - the Parlos are storming ahead. The second album went down an absolute treat - albeit the album that makes or breaks - these guys are golden in their wake. And even more bizarre, as I was recently told, is that they now also have their own wine - also named after a track, not Beautiful, but Giant Mistake!
This October, they've already played in London and around the UK - and are off to Amsterdam soon, followed by playing a music festival in Perth Australia. Parlo carbon footprint, parlo experience, parlo on all levels!
Rock on parlo bands,
x
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